Our Story

About Us

Our mission is to extract the purest, most delicious, raw honey from countries around the world. We’re dedicated to everything raw honey – from exquisite single-origin, mono-floral and multi-floral honey. 

Our flagship product is Organic Sidr, the mono-floral honey which comes from the bees that feed exclusively on the nectar of the wild Sidr tree. This ancient tree grows uncultivated in the remote mountains that climb up from the Karak Valley and the surrounding areas of Pakistan and Afghanistan's tribal areas. The reason we travel this far each year is because this area hosts the world's oldest and largest Sidr Tree Forest. The quality of this Sidr Honey is so good that it has been rated the "best in the world" by honey connoisseurs at FoodEx 2016 held in Jeddah, Saudi Arabia.


Our Founders

Daniyal Ali is known as ‘the Honey Man’ because of his passion and knowledge of this fine, rare, luxurious golden substance. Of Pakistani heritage, Daniyal spent a considerable time of his life in London, UK. When Daniyal moved to Pakistan he was shocked to discover that he couldn’t find the beautiful raw honey that was produced in nearby Tribal Areas and the Himalayas mountains. This sparked his search and fuelled a single-minded obsession, to make the finest raw honey in the world available to everyone. He connected with rural beekeepers using centuries old traditions in Pakistan to form cooperatives. Daniyal also travels the globe seeking out unique and delicious raw honey and other health food products.

Our Ethos

Simply the great food understands the precious rarity of truly raw, pure honey. Our quality control is stringent to ensure our trusted customers receive the genuine product. Our supply chains are very short as we work directly with small and selected beekeeping families. We work closely with these artisans to protect their livelihoods, their traditional way of life and the sustainability of their work. All Simply the great food's honey is raw, straight from the hive with no heat-treatment or micro-filters which would rob it of the potent health promoting enzymes. None of our farmers or beekeepers feed sugar solution or supplements to their bees either. We are totally dedicated to extracting the purest most natural honey there is. This attention to detail extends to every aspect of the process, such as glass bottling, packaging and labelling.